Every “ah-ha!” moment is a lot of blood, sweat, and tears in the making. Don’t crash before you get yours. Muscle Milk has all the protein you need to think clearly for as long as it takes.

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Muscle Milk will hand out free samples at college libraries during reading period, bookmarks included.

Muscle Milk will set up vending machines with free product inside - but you have to answer three trivia questions in order to get it. These will be placed in libraries and dorm commons.

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Muscle Milk will collaborate with Lumosity to offer a free expansion pack to the service. Users will be able to redeem a code on “Brain Milk” branded bottles of product to unlock access to a daily brainteaser.

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CW: Taylor Ehlis