Bar & Shield is a grooming product line for men by Harley-Davidson.
Every purchase comes with a Bar & Shield styling guide.
A Bar & Shield man lives slightly above the law.
Harley will create a microsite that will scan user-uploaded photos for the presence of well-groomed facial hair, and let them know precisely what percentile of hell-raising society will let them get away with. (Obviously, better facial hair = more hell-raising.) Men who score low will be recommended the Bar & Shield products that can improve their score.
In Social, Bar & Shield will be a reminder that rules are BS. Men are invited to post their own first-world anarchy with the hashtag #RulesareBS.
D: Carter Dunn
CW: Taylor Ehlis
P: Ashton Taylor