Bar & Shield is a grooming product line for men by Harley-Davidson.

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Every purchase comes with a Bar & Shield styling guide.

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A Bar & Shield man lives slightly above the law.

Mobile Microsite

Harley will create a microsite that will scan user-uploaded photos for the presence of well-groomed facial hair, and let them know precisely what percentile of hell-raising society will let them get away with. (Obviously, better facial hair = more hell-raising.) Men who score low will be recommended the Bar & Shield products that can improve their score.

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In Social, Bar & Shield will be a reminder that rules are BS. Men are invited to post their own first-world anarchy with the hashtag #RulesareBS.

D: Carter Dunn

CW: Taylor Ehlis

P: Ashton Taylor